Translation into persuasive Japanese

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With our transcreation service, we create compelling, translated texts.

To us, translation and interpretation are not just about replacing words and texts from one language to another.
We believe it is our job to understand what someone is saying, read between the lines, and choose compelling words that reflect the times, to recompose them into elegant Japanese and other languages.
That is what Transcreation = a creative translation service is about, and it goes beyond mere translations.
The service capitalises on our copywriters’ years of experience in creating company brochures, pamphlets, and PR magazines, and the achievements of our translators.

● Translations of websites and DTP such as catalogues, pamphlets, and books.
● Languages: we offer a multilingual service with a focus on Italian, English, Chinese (traditional and simplified), and Korean.
● Software: TRADOS (computer-assisted translation software), SST G1 (subtitle software).

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What's Transcreation?

Transcreation is a coined term that comes from combining the words translation and creation. It began to be used in the 1960s in the advertising industry in Europe and the US. It isn't archaic, but it has had a resurgence since businesses diversifying overseas began requiring persuasive words in introducing their products and services on their websites.
While translation is about accurately converting the original meaning of the text into other languages, transcreation involves using the original as reference material to compose well-delivered sentences according to the target (reader) and branding.
Our translators and copywriters utilise their respective specialities to create translated texts that are as equally convincing as the original.

When is transcreation required?

It can be used to boost brand images and generate purchases from product and service introductions on websites, corporate brochures, and product pamphlets.
It can be applied when accurately translated expressions used on existing websites and catalogues aren’t fully conveying the appeal of products and services.

Examples of Transcreation

Campaign visual of luxury time piece brand for Fomula 1 championship
Following in the footsteps of legends.
- Literal Translation : レジェンドの足跡を受け継ぐ
- Transcreation(Example:1) : 過去の足跡を継承する新たなレジェンドの誕生。
- Transcreation(Example:2) : 伝説を継ぐ者＿。

Poster for luxury resort hotel
Make your stay even better.
- Literal Translation : あなたの滞在をさらにすばらしいものへ。
- Transcreation(Example:1) : より充実したひとときをあなたへ。
- Transcreation(Example:2) : 大人の楽園計画

Services Available

- Translation into persuasive Japanese -

Translation into Japanese. We can perfect written expressions into ones
that resonate with the Japanese rather than merely replacing words.

Website localization

Website Building

DTP localization

DTP

Interpretation

Visual Material Translation

Specialities

We excel at not only literal translations but also transcreation where we convert sentences into compelling words.

We provide a one-stop solution as we combine translation + website building, translation + DTP, and translation + writing.

We can hold meetings in English and Italian.

Notable Achievements

Corporate website translations
Company brochure translations
Advertising copy translations
PR magazine translations

Steps involved in delivery

Interview

We will verify the content for transcreation and ask the direction and extent of idiomatic translation the client seeks.Please feel free to raise any concerns or questions you may have.
* We can hold meetings in English and Italian.

Quotation

We will submit a quotation based on the content of the interview. Please feel free to let us know if you have any budgetary requirements.

Translation + copywriting

We will get on with the job of translating, followed by copywriting, after verifying the direction and degree of idiomatic translation and the use of frequently appearing terms.

Advertising copy verification

We will submit the transcreated advertising copy. Please check it along with the attached description in Japanese.

Final review and delivery

We will revise the transcreation based on client feedback for a final review. We will deliver it if there is no problem.

Enquiries, Advice and Quotation.

Feel free to contact us about prospective projects, quotation,
and advice/enquiry about our various services.